@mooncollective

Art direction, graphic design, merchandise, social

Concept and design for Hawaiian-California lifestyle brand Moon Collective, an Asian-American design studio making impacts and building community. Create graphics and social visuals for Lunar New Year – Year of the Rabbit and the Moon Festival capsules. Lunar New Year visuals were sourced from old graphic books found in Asia and the traditional White Rabbit milk candy wrapper since 1943. Moon Festival visuals were rooted in personal love for mooncakes and the childhood female hero manga/anime series Sailor Moon.