@undefeated

Concept and design for Franchise Los Angeles new issue launch party at Undefeated pop-up space on La Brea Blvd. Exterior installation includes a basketball hoop on top of the entrance for some hoop-shooting games outside the shop and a reveal of the cover artist Paul Pfeiffer on billboard collaboration with Undefeated above the shop. Installation of a single wall of embossed graphic posters with featured artists, with the opposite brick wall with our customized hand-sketched basketball neon sign. Installation concept application was also applied at the Trunk Hotel Tokyo launch party. Food design collaboration with Los Angeles local burger restaurant Burgerlords on the basketball burger logo decor.